Dr. Thomas Lee, Chief Medical Officer, Press Ganey Associates, LLC, presents an overview of his plenary talk on the importance of building trust in healthcare, as presented at the 2022 AACC Annual Scientific Conference and Clinical Lab Expo in Chicago. In this talk, Lee explains why building trust is highly relevant to laboratory professionals, especially during times of turmoil. Lee presents a practical 3-point plan to enable healthcare providers to build trust, reducing any unnecessary anxiety and mistrust that may be felt by patients and the wider community.